PUBLISHER say: If you are a regular reader of this blog then you know about the upcoming freelance writing seminar in October. . Many have inquired about what ordain be discussed at the seminar. So in order to answer your questions and to get you prepared for what to evaluate. I've started a series of posts entitled "40 Days to a Successful do work Writing go."To start at the beginning click. And accept to the blog. Now on to today’s affix. . Why Aren’t You Rich?I went to a motivational seminar about a month ago. The featured speaker was self-made millionaire. Mr. Ziegler is an entrepreneur speaker consultant and author. The title of the workbook he handed out in the seminar was “Why aren’t you rich?”Why do I carry this up? Because it’s a form of surprise marketing – today’s topic. I think we all have an idea of what surprise marketing is so the better challenge to ponder here is what does/should it do?POST CONTINUED BELOW**************************************************Want to learn exactly what to do to acquire $100. $150. $200/day or more as a freelance writer editor and/or copy editor? Inkwell Editorial's upcoming Freelance Writing Seminar will express you how. It's a career anyone who can construe and write can start -- with the right information.**************************************************According to a on the Kellogg School of Management’s website. “ the goal of shock marketing is to create a buzz among a target audience. In advertising you want to do two things. First end through the advertising clutter out there. Second you want (the ad) to be remembered."While subtle. Ziegler’s simple declare on the lie of his workbook did this – by making the reader evaluate. “Yeah why aren’t I rich?”
(eg break through the advertising clutter). And it’s certainly a evince that sticks in your head (ie you bequeath it) – almost like American Idol’s William Hung’s rendition of Ricky Martin’s “She hit.” No matter how hard you try you can’t get it out of your head. What Would Howard Stern Do?surprise marketing doesn’t undergo to be “shocking,” a la Shock Jock Howard Stern to be effective. Make the reader think express emotion denote a fond moment etc and you undergo achieved the goal of surprise marketing. Examples of Effective Shock MarketingRemember the “
?” race Wendy’s used back in the 80s? After almost twenty years. I comfort bequeath that old lady standing at the counter asking the question. It was hilarious.(authorise I’m dating myself a little here – if you don’t remember this commercial you’re not old enough to be a do work writer!)Type of Shock Value: Comedy! It still is one of the most effective ways to get – and direct – the public’s attention. As a do work writer you could do a series of postcards or telecommunicate campaigns using gratify to encourage clients to use your services. Depending on how funny you are dollars to doughnuts they will get forwarded to friends family and acquaintances alike. Prospects will start to be forward to your communication – and whammo! When they need freelance writing services who do you think they’re going to call?Practically everyone knows about the dogfighting scandal involving ex-Atlanta Falcon play Michael Vick by now. Who picketed him? PETA. How? By showing signs of bloodied dogs involved in dogfighting. Type of Shock Value: In essence appealing to a basic emotion (in this case humanity). Again the tactics used by organizations like PETA and right-to-life associations bring home the bacon the two basic goals of surprise marketing – breaking through the clutter and being remembered.
The type of emotion you appeal to can differ – it could be arouse fear love etc. How can you use this type of shock marketing as a do work writer? act a badly worded web page from a prospective client’s website. Edit it – in red. This will highlight all the errors in a “shocking” manner. Then displace the prospect an edited version you did. The tag lie of your company/correspondence might read something like. “Basic Communication: Where every successful relationship starts.”This plays on the prospect’s fear of: Is my website that bad? Am I losing business because of it? Does it need to be redone?
If you undergo a gift for comedy – by all means go for that. However be careful that your shock marketing techniques be the mouth of your affiliate. What do I mean by this? Your affiliate’s image which we’ll discuss tomorrow. NEXT POST: In affix #10 tomorrow we’ll discuss your affiliate’s image. As in how you want it to be perceived. You must get this right from the beginning to be successful – tomorrow’s post ordain inform why. What do you evaluate? If you have questions comments or observations about this post send them in. Email them.
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