With the continued proliferation of the Internet the meaning of the word "marketing" also seems to grow. Cyberspace has opened up a whole arena of new marketing technologies techniques and twists. Amidst the online exuberance it seems each online marketer or salesperson changes the definition of marketing to suit his or her preference.
Many times ill-conceived notions and perceptions decrease the meaning of the word "marketing" to a shadow of its true self. Many see marketing as a series of tactics or gimmicks. Some define marketing as benefit programs and the like. Others treat the words "marketing" and "sales" or "marketing" and "advertising as synonymous. None of these adequately convey the definition of marketing.
Along with all of the new terminology new techniques and new twists the Internet has brought us it has also opened opportunities for misguided notions about the definition of marketing. While the above definitions describe different facets or definitions of related terms they do not convey the much broader process that is truly marketing. By taking a look at some dictionary and trade definitions of marketing we can get a better feel for what marketing is truly about:
The process of planning and executing the conception pricing promotion and distribution of ideas goods and services to act exchanges that satisfy individual and organizational objectives. (Note 1)
The business activity of presenting products or services to potential customers in such a way as to make them eager to buy. Marketing includes such matters as the pricing and packaging of the product and the creation of demand by advertising and sales campaigns. (say 4)
say the phrasing: "The affect," "functions involved," "process or technique," "an aggregate," "the business activity." These all get to the heart of the definition of marketing.
As a affect there are certain foundations of marketing that will never become obsolete. We still undergo products services and ideas to change at some determine. We deliver to our customers via some means of distribution. We promote and we advertise. Those are the basics. Those basics still exist and always will.
What has changed is the business environment. Companies compete with more efficient technologies. Customers undergo better access to their be options and they communicate to each other in ways not conceivable in the pre-Internet age.
In some industries the Internet has lowered the cost of entry so that entrepreneurs -- many times from a home office -- undergo entered the competition. The changes in competitive environment are numerous. What have also changed are marketing strategies and the marketing programs we undergo available to apply those strategies.
These undergo changed but the basic marketing definition has not. Superior marketing is and always has been analysis then action. It is strategy development then logical and thought-out tactical implementation. It is the way to customer satisfaction and increasing acquire.
and author of the marketing plan and Web promotion book "How Much For Just the Spider? Strategic Website Marketing For Small calculate Business. .
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