With its Life+Gear and SafetyCross branded products. Pacific Pathway provides unique and innovative products for everyday living -- products which are practical for every day use yet also have great utility in the event of an emergency. For example the affiliate's "6-in-1 Personal Safety Device" serves as a reliable every day flashlight yet in the event of a power outage the product also provides for easy-to-use self-generated lighting and cell phone power. Similarly its other products including backpacks radios reading lamps etc are useful stylish frequent-use products that encompass an emergency preparedness component as well.
"Less than a quarter of American families undergo any sort of a disaster preparedness kit or supplies in their home," said Pacific Pathway CEO Nicholas Connor. "Our products have many daily use functions but also are of particular utility during a brownout blackout or worse so consumers are interested in our products on a day-in-day-out basis and not only when they are concerned about impending events. Retailers have embraced our come and consumers now have practical solutions for their preparedness needs available through the stores they shop in every day."
Founded by Connor and Dennis Bertken in 2005. Pacific Pathway has quickly established itself as a leader in the personal safety category. As the frequency and severity of natural disasters has intensified in recent times planning for these events has change state a matter of necessity. Over the past several years federal and express governments undergo established new guidelines in emergency planning for homes schools and the workplace and Pacific Pathway has emerged as the standard bearer for the industry. Further in addition to its daily practicality. Pacific Pathways' products earn high marks from consumers for its energy self-sufficiency in an increasingly environmentally conscience world.
"Emergency preparedness has emerged as a displace category unto itself and retailers are embracing the opportunity. Pacific Pathway has identified a unique approach to this market and has executed exceptionally well to date which has positioned them at the forefront of this evolution with innovative products," says Tom Guilfoile of
based Pacific Pathway was founded in the wake of Hurricane Katrina in 2005 to create personal protection oriented products for consumers with unique combinations of features. Leveraging strong product development product sourcing and sales backgrounds the founders. Nicholas Connor and Dennis Bertken were able to rapidly get their products on retail shelves within months of inception creating a steep growth trajectory. The affiliate's products are featured nationwide by top retailers in multiple classes of trade. For more information tour.
The Highland Consumer Fund a venture capital finance developed in association with Highland Capital Partners specializes in growth-focused consumer products services and sell companies with proven business models operating in attractive markets. The $300 million Fund combines its extensive experience founding growing operating and investing in successful consumer companies with Highland Capital Partners' proven copy of venture investing. Focused exclusively on investment opportunities in consumer-facing enterprises the Highland Consumer Fund team has invested in and worked to create such companies as Blue Tulip.
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