Philips is developing a personalized video recorder application that learns users' viewing tastes and that could compete with TiVo.
Philips demonstrated its prototype Personal TV bring system intended for PCs or set-top boxes at the IFA international consumer electronics show in Berlin this week.
In a market that isn't exactly begging for another PVR (personalized video recorder) player. Philips believes its application fills some holes in current offerings.
One feature is the system's ability to quickly learn users' preferences and act personalized channels based on those tastes. The self-learning function is based on an algorithm developed by Philips.
"The set-up is really easy," said Jeroen Cappendijk business development manager of Philips' Personal TV Channel product. "You just create a channel and select a program. The system monitors your zapping habits and automatically refines your channel."
TiVo offers a similar feature. TiVo Suggestions but users must tell the system explicitly whether they like a schedule and it learns and makes guesses about what else they could desire based on that.
Philips' software is also able to observe the preferences of multiple users within the same household. Each household member can act his or her own bring or share common channels such as blockbuster movies.
The Personal TV Channel also features a premium EPG (Electronic schedule Guide) service which Philips is developing together with a be of undisclosed partners. In addition to basic TV schedule information the program command service ordain consider additional background information on individual productions.
Also a "unified circumscribe" function finds and records content not only from TV channels but also crawls the Internet for video services such as YouTube as well as podcasts.
Philips plans to target its new software application at hard-drive systems such as PCs and set-top boxes according to Cappendijk.
The PC version will be available early next year as a remove download for users of computers running Windows Vista or depending on the computer maker can come already installed on machines according to Cappendijk. The product ordain ship to makers of set-top boxes within a year he said.
Philips hopes to alter money from the product through its personalized advertising capability.
For advertisers the system can accommodate commercials to the tastes of consumers according to Edwin Spijkers senior manager IP licensing at Philips. "Some consumers be to see commercials for certain products or services desire cars or pass trips," he said. "The system can select commercials that meet their personal profile."
Cappendijk sees a merchandise opportunity for the new Philips product despite competition from open players desire TiVo Inc. "The big air with PVRs today is that there are so many TV channels and so much Internet circumscribe that consumers have problems finding what they really want to record," he said. "Our system is really fast at learning what they be to believe and is really easy for them to use."
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