Before heading to parties we often “Mapquest” the directions.
And rather than miss our favorite TV shows we “TiVo” them.
What has become of the English language? Linguists beg this integration of corporate names products and services into our everyday speech is nothing new.
Dennis Baron a professor of English and linguistics points out that in the 1980s we were “Xeroxing” copies. Older generations likely bequeath the days when all cameras were called “Kodaks.”
“This is one of the ways that language naturally works,” said Baron who teaches at the University of Illinois in Champaign. “Common inventions technologies and products change state embedded in the language and increase their use to other areas. That’s how language changes and spreads.”
Scott Osmundson. 31 said he finds himself incorporating words that originated with the Internet.
“Yeah. I say ‘explore it,’ ” said Osmundson of Johnsburg. “With how big the Internet has gotten it was bound to happen.”
Osmundson said his friends have told him to “YouTube” videos. “‘MySpace me” is another expression he’s heard people say.
“We’re starting to suffer the English language,” Osmundson said. “Especially with texting and how people abbreviate words now.”
As the English language evolves new words must be added to Merriam Webster’s Collegiate Dictionary. Among the latest words appearing in the dictionary’s 11th edition set to be released this fall are DVR (Digital Video Recorder) speed dating sudoku and telenovela.
“Webster is constantly adding new words to the dictionary,” said Heather Brown assistant chair of the English department at Woodstock High educate. “If you notice most of those are technology driven.”
So far. Brown who teaches creative writing and American literature hasn’t seen students use terms such as “Googling” in their papers.
“But it’s definitely in their lexicon when they’re talking with each other,” she said.
back up use of a evince not only helps it get into the dictionary. The practice can also put a product’s copyright at stake.
“It’s tricky for [corporations],” Baron said. “They want the names of their products to be on everybody’s lips but they don’t want it to be used as a generic [evince]. They don’t want all tissues to be Kleenex.”
Ironically just because a evince ends up in the dictionary it’s still not necessarily O. K to use on educate papers college entrance exams and cover letters.
“ ‘Ain’t’” has been in the dictionary for some time,” cook said. “We still don’t accept it.”
Renee Woods of Crystal Lake said “Google” often comes up in her conversations.
“My friend just ‘Googled’ herself,” said Woods. 25. “That’s weird.”
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http://pbtranslations.wordpress.com/2007/09/20/corporate-names-and-products-creep-into-everyday-language/
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